*Geary, New Brunswick – February 28, 2024* – The engines are roaring with excitement as Speedway 660 proudly announces a monumental milestone for SpeedWeekend 2024. With the green flag poised to wave on Sunday, September 1st, for the 24th Annual Pro Stock 250, Speedway 660 embarks on a thrilling journey with a new partner at the helm.
Speedway 660, the heart of high-speed thrills in New Brunswick, is ecstatic to introduce Yard Gear as the title sponsor of New Brunswick’s biggest stock car race, now known as the Yard Gear 250 presented by Valvoline. Fredericton’s premier outdoor equipment retailer, Yard Gear, has redefined the landscape of local racing, injecting a surge of enthusiasm into the Geary Oval’s biggest race weekend. Under new ownership since 2023, Yard Gear personifies the essence of community spirit and motorsport passion, propelling the Crown Jewel event to unprecedented heights.
Adrian Butts, President of Yard Gear, shares the sentiment, remarking, “We’re thrilled to be involved with such an amazing and local event. Yard Gear’s core values lie within the passion for outdoors and powersports. Speedway 660 matches this perfectly and being able to headline the biggest race of the year we’re excited to build something special together.”
Yard Gear stands as a beacon of excellence in outdoor adventure and power sports equipment, offering an extensive array of products ranging from Bobcat tractors to Yeti coolers, Stihl and Husqvarna chainsaws, and beyond. Beyond mere retail, Yard Gear provides comprehensive on-site service and warranty work, ensuring unparalleled support and expertise for retail and commercial customers alike.
Brent Roy, representing Speedway 660, underscores the significance of local partnerships in motorsport, stating, “We take immense pride in cultivating genuine partnerships that yield tangible results. Yard Gear’s commitment to quality and community resonates deeply with the Speedway 660 family, making them the perfect fit for our flagship event.”
Joining forces with Yard Gear is Valvoline Motor Oil, a global leader in lubricants and performance solutions. As an associate presenting partner of the Yard Gear 250, Valvoline reaffirms its dedication to grassroots racing, igniting excitement among fans and drivers alike.
The Yard Gear 250 presented by Valvoline marks the apex of SpeedWeekend, a Labor Day weekend tradition that captivates audiences with heart-stopping action and fierce competition. From the D. Gillespie & Sons Trucking Ltd. Street Stock 100 to the Riverview Ford 150, SpeedWeekend showcases the best of Atlantic Canada’s racing talent, culminating in the adrenaline-fueled showdown of the Yard Gear 250 presented by Valvoline.
With a total prize purse exceeding $70,000 and a guaranteed $15,000 for the winner, the stakes have never been higher. From qualifying rounds to the final green flag, drivers will vie for glory and fortune, fueled by the roar of engines and the cheers of the crowd.
Brent “The Yard Gear 250 presented by Valvoline represents the epitome of motorsport excellence, where legends are made and dreams become reality.” Fans are encouraged to secure their advanced tickets and follow Speedway 660 on social media for the latest updates and exclusive content leading up to the main event.
Join us on SpeedWeekend for non stop adrenaline fueled action at the Yard Gear 250 presented by Valvoline and see who will be the next to etch their names into the history books.
About Speedway 660:
Speedway 660 is one of Canada’s premier stock car racing facilities. Located in New Brunswick’s Fredericton region, it has attracted race teams and fans from the Maritimes, New England and Quebec since 1994. The Speedway 660 racing season runs from mid May until late September. SpeedWeekend, one of the most prestigious short track events in eastern North America, is the marquee event of the Speedway 660 season on Labour Day Weekend.
About Yard Gear:
Yard Gear, under new ownership, is a locally owned and operated outdoor adventure and equipment retailer. With a hands-on family friendly approach, Yard Gear has become a haven for outdoor enthusiasts seeking quality gear and expert advice. Located at 9 Greenview Drive in Hanwell, New Brunswick, Yard Gear sells and services equipment from Bobcat, Husqvarna, Stihl, Ariens and much more! Visit YardGear.ca to learn more or find them on Facebook at www.facebook.com/countonyardgear.
About Valvoline:
Valvoline Inc. is a leading worldwide marketer and supplier of premium branded lubricants and automotive services, with sales in more than 140 countries. Established in 1866, the company’s heritage spans more than 150 years, during which time it has developed powerful brand recognition across multiple product and service channels.
