(Aug. 25, 2017) SpeedWeekend is a week away and race teams and fans are getting ready to descend on Speedway 660 in Geary, New Brunswick. The richest weekend of stock car racing in Atlantic Canada has a purse of more than $110,000. More contingency awards are being added and new marketing partners are stepping up to be a part of SpeedWeekend 2017.

The McLaughlin Roof Trusses 250 is the highest paying pro stock race in Atlantic Canada. With a guaranteed $15,000 for the winner and $50 per lap bonus for the leaders, the cash adds up quickly. Modern Electric has just added a $1000 Halfway Challenge Award and last week Riverview Ford announced an $500 Hard Charger Award.Who-ever crosses the stripe first to lead lap 125, in the McLaughlin Roof Trusses 250, will win the Modern Electric $1000 Half Way Challenge Award.  

“SpeedWeekend is incredible family entertainment and our company is excited to have the opportunity to continue supporting this event by providing the Halfway Challenge Award for the big Pro Stock race” said Darren Sutherland, from Modern Electric. “We are proud to be associated with Speedway 660 and local businesses like McLaughlin Roof Trusses and Martin’s Home Heating to bring fans an exciting weekend of racing.”

Contingency Awards also continue to pour in for the Martin’s Home Heating 150. The biggest Sportsman race of the season pays $5000 to the winner. Dana’s Collision Center has just announced an $800 Dash for Cash to be awarded to the leader of lap 80; Phil-Ko Plastics & Glass has added a $300 award for the top Nova Scotia finisher and; the Glyn Nott Sr. Hard Charger Award is currently $200.With $5000 for the winner and additional contingency awards, the Martin’s Home Heating 150 will attract a large field of cars and provide the large SpeedWeekend crowds with exceptional entertainment.

“The folks at Speedway 660 do a great job organizing and presenting SpeedWeekend to race fans every year and we wanted to support their efforts by announcing the Dash for Cash for the Martin’s Home Heating 150” said Dana Alexander, from Dana’s Collision Center. “When the Sportsman cars take their mid-race break at lap 75, the top five drivers will draw numbers to determine which of the five positions they will restart in and when the race resumes the leader of lap 80 will be awarded the $800 Dash for Cash Award.”After the cars stop for service at lap 75, of the Martin’s Home Heating Sportsman 150, it’ll be an all-out sprint to lap 80 with one driver claiming the $800 Dana’s Collision Center Dash for Cash! 

In other news, Fredericton Mitsubishi has come on board to sponsor the Fredericton Gun Shop Sharp Shooter feature on SpeedWeekend. The company currently is running a contest to give away an all inclusive trip for four to Disneyland. One lucky SpeedWeekend fan will qualify for a chance to win the trip. The Atlantic Canada Regional Council of Carpenters, Millwrights and Allied Workers will sponsor the DMR Auto Sales Street Stock feature on SpeedWeekend Sunday afternoon. Fredericton Mitsubishi is one of a growing number of businesses that are excited to be associated with SpeedWeekend and proud to become marketing partners with Speedway 660. 

“We want to thank all of our marketing partners for working with us to make SpeedWeekend a success and their sponsorships and contingency awards are increasing the profile of our event” said Speedway 660’s Max Roy. “There are still opportunities to add more contingency awards for any of the SpeedWeekend races and interested businesses and individuals can contact us for more information.”

There are still laps available to sponsor for  the McLaughlin Roof Trusses 250. At $50 a lap, it’s a great way to promote businesses or to remember someone with an “In Memory of Lap”. Anyone interested in providing contingency awards or sponsoring laps is invited to call the Speedway 660 raceline at 505-454-7223. New Brunswick businesses have embraced SpeedWeekend. It’s a great opportunity for them to become a marketing partner with Speedway 660 and promote their goods and services to the thousands of fans who come here for SpeedWeekend.

SpeedWeekend gets underway Friday, September 1^st with a big infield party, corn-boil and concert with classic rock band Mucky Fingers. Then on Saturday, September 2^nd it’s the Martin’s Home Heating Sportsman 150. Then On Sunday, September 3^rd SpeedWeekend’s grand finale, the McLaughlin Roof Trusses 250, highlights action.