(FREDERICTON, NB – March 21, 2022) – Speedway 660 and Riverview Ford Lincoln have announced an expansion of their marketing relationship. Riverview Ford Lincoln is one of the longest standing promotional partners at the track and one of the most prominent brands at the Geary, New Brunswick oval. In addition to their current activations at the Speedway, Riverview Ford Lincoln branding will adorn the SpeedWeekend Sportsman Showcase on Saturday, September 3rd.

The automotive dealership on Hanwell Road in Fredericton has been the longtime provider of the official pace vehicle for the track and has welcomed dozens of drivers into Riverview Ford Lincoln Victory Lane over the past decade. Both will continue to be Riverview Ford Lincoln branded in 2022 along with the Riverview Ford Lincoln Season Opener, which will take place on Sunday, May 15th. The Riverview Ford Lincoln Season Opener will be highlighted by a 100-lap kickoff for the RE/MAX East Coast Elite Realty Pro Stock divisions, along with racing action in the Late Model Sportsman, Shur-Fit Auto Parts and Bumper to Bumper Street Stock and Fredericton Gun Shop Sharp Shooter divisions.

The SpeedWeekend Sportsman Showcase will also have Riverview Ford Lincoln branding on it. The Riverview Ford Lincoln 150 is expected to attract drivers from across the region with the new “Dry Tire” format that is used at several tracks in Nova Scotia and Southeastern New Brunswick. The marquee Late Model Sportsman race of the season at Speedway 660 on the track’s biggest weekend will pay $2,000-to-win with further payout and contingency awards to be announced ahead of SpeedWeekend. In 2021, Alexandra O’Blenis (Boundary Creek, NB) added to her already vast Late Model Sportsman resume with a win in the SpeedWeekend Sportsman race.

“Riverview Ford Lincoln has been one of our longest standing partners and they truly get how racing impacts the community and fans,” said Brent Roy of Speedway 660. “The 2022 season is shaping up to be one for the record books! We’re excited to see Riverview come on board and help us boost SpeedWeekend into an even better event!”

Photo by Michelle Roy

“We are extremely pleased to continue our support and involvement with Speedway 660 for another season of racing action for our fans, customers, drivers and teams,” commented Everett Gilmore of Riverview Ford Lincoln. “We will again provide the Official Pace Vehicle and Victory Lane support. We are also very excited to be the title sponsor for the Season Opener on May 15th once again and the Late Model Sportsman 150 on the 22nd Annual SpeedWeekend. We look forward to seeing all of the fans, drivers teams at the speedway for another season of great racing!”

The 2022 stock car racing season at Speedway 660 kicks off on Sunday, May 15th for the Riverview Ford Lincoln Season Opener. The RE/MAX East Coast Elite Realty Pro Stocks, Late Model Sportsman and Shur-Fit Auto Parts and Bumper to Bumper Street Stocks and Fredericton Gun Shop Sharp Shooters will all begin their championship chases that will wind their way through the Summer of ’22. More information on the event will be available as it draws closer.

For more information about upcoming racing events, or any event at Speedway 660, visit Speedway660.com, like @Speedway660 on Facebook or call the Speedway 660 Raceline at (506) 454-7223.

About Riverview Ford Lincoln:
Riverview Ford Lincoln Sales is the number one choice for all things Ford in Fredericton, NB and the surrounding areas. Whether you’re in the market for a new or quality pre-owned vehicle, servicing, parts or accessories, you’ll find everything you need along with the warmest of welcomes here at Riverview Ford Lincoln. Your complete satisfaction is our absolute priority, and that philosophy permeates through every aspect of our operation. Ford has what must be the most impressive lineup of new vehicles in its history available right now, and you’ll find them all here at Riverview Ford Lincoln. Visit them at 970 Hanwell Road, online at RiverviewFord.ca or call them at (506) 453-0400.

About Speedway 660:
Speedway 660 is one of Canada’s premier stock car racing facilities. Located in New Brunswick’s Fredericton region, it has attracted race teams and fans from the Maritimes, New England and Quebec since 1994. The Speedway 660 racing season runs from mid May until late September. SpeedWeekend, one of the most prestigious short track events in eastern North America, is the marquee event of the Speedway 660 season on Labour Day Weekend.

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