Speedway 660 has reached an agreement with a marketing partner for the title sponsorship of the Pro Stock 250 on SpeedWeekend. The biggest race of the season will now be called the Re/Max 250.
“Re/Max Group Four Realty has been the title sponsor of our weekly Pro Stock division for the last two seasons and we are pleased to announce our flagship race of the year will now be called the Re/Max 250” said Max Roy. “Re/Max has been the number one real estate organization in Canada for over twenty years and recognizes racing is a unique and innovative marketing opportunity.”
Re/Max International oversees a network of more than 100,000 agents in more than 90 countries with more than 7,000 offices. Re/Max. Outstanding Agents. Outstanding Results.
“We are excited to enter into this agreement with Speedway 660 because racing is a popular sport and race fans, from NASCAR to regional tours and local tracks, are loyal to the marketing partners who support racing” said Heather Vienneau from Re/Max. “We also have a deep commitment to Canadian communities and the Re/Max 250 gives us a perfect venue to raise awareness about the Children’s Miracle Network, the Canadian Breast Cancer Foundation, the Relay for Life and other programs that allow our associates to generously donate and give back to their communities.”
RE/MAX agents participate in exclusive cause-related marketing programs that contribute millions of dollars to several organizations including the Children’s Miracle Network.
Speedway 660 is one of Canada’s premier stock car racing facilities. Located in New Brunswick’s Fredericton region, it attracts race teams and fans from the Maritimes, New England and Quebec. The Speedway 660 racing season runs from mid May until Labour Day Weekend. The Re/Max 250, one of the most prestigious short track races in eastern North America, is the crown jewel of Speedway 660’s SpeedWeekend which will be held from August 29th to September 1st, 2014.